While visiting three of the other halls at the book fair; including, the Chinese exhibitions, it was a quick look at booths with a variety of products for sale; so, the hall where more electronic devices were being shown to produce e-books or the digital print of books became an objective to see.
There were also discussions with more tech representatives about new ways of presenting content on the internet via portable electronic devices.
China's web users are savvy, enthusiastic and organized. The internet provides one of the only means for truly national marketing and retail in a sprawling and geographically fragmented market.
Chinese technology has leapfrogged other parts of the world and a strong online presence is crucial to any print success.